01151nam 00313 45 00100280000000300520002801000220008002100180010210000410 01201010013001611020007001741050018001811060006001992000185002052100025003902150 02800415225003400443304011300477320002900590675002000619675001900639675002000658 700002400678701003300702702002400735702003300759702002900792801001600821#PT.BNPO RTUGAL.BNP-L.1706596#http://id.bnportugal.gov.pt/bib/bibnacional/1706596# ^a978 -989-8101-05-1# ^aPT^b262769/07# ^a20090323d2007 m y0pory0103 ba#1 ^apo r^ceng# ^aPT# ^aa z 001yy# ^ar#1 ^aestratégia oceano azul^ecomo criar mais mercado e tornar a concorrência irrelavante^fW. Chan Kim, Renée Mauborgne^ grev. Jaime Fidalgo, Marta Pereira da Silva^gtrad. Carla Pedro# 9^aLisboa^cActua l^d2007# ^a293, [3] p.^cil.^d25 cm#2 ^aHarvard business school press# ^aTít. o rig.: Blue ocean strategy : how to create uncontested market space and make the competition irrelevant# ^aBibliografia, p. 271-279# ^a005.21^vBN^zpor# ^a005. 5^vBN^zpor# ^a339.13^vBN^zpor# 1^aKim^bW. Chan^f1951-# 1^aMauborgne^bRenée^f196 3-^4070# 1^aFidalgo^bJaime^4675# 1^aSilva^bMarta Pereira da^4675# 1^aPedro^bCarl a^f1968-^4730# 0^aPT^bBN^gRPC##