01173nam 00325 45 00100280000000300520002801000220008002100180010210000410 01201010013001611020007001741050018001811060006001992000185002052050010003902100 02500400215002800425225003400453304011300487320002900600675002000629675001900649 67500200066870000240068870100330071270200240074570200330076970200290080280100160 0831#PT.BNPORTUGAL.BNP-L.1739242#http://id.bnportugal.gov.pt/bib/bibnacional/173 9242# ^a978-989-8101-05-1# ^aPT^b281525/08# ^a20100303d2008 m y0pory0103 ba#1 ^apor^ceng# ^aPT# ^aa z 001yy# ^ar#1 ^aestratégia oceano azul ^ecomo criar mais mercado e tornar a concorrência irrelevante^fW. Chan Kim, René e Mauborgne^grev. Jaime Fidalgo, Marta Pereira da Silva^gtrad. Carla Pedro# ^a3 ª ed# 9^aLisboa^cActual^d2008# ^a293, [3] p.^cil.^d25 cm#2 ^aHarvard business s chool press# ^aTít. orig.: Blue ocean strategy : how to create uncontested mark et space and make the competition irrelevant# ^aBibliografia, p. 271-279# ^a00 5.21^vBN^zpor# ^a005.5^vBN^zpor# ^a339.13^vBN^zpor# 1^aKim^bW. Chan^f1951-# 1^ aMauborgne^bRenée^f1963-^4070# 1^aFidalgo^bJaime^4675# 1^aSilva^bMarta Pereira d a^4675# 1^aPedro^bCarla^f1968-^4730# 0^aPT^bBN^gRPC##